Version 2.1, dated July 16, 2021.

Welcome to FELOH. These terms (agreement) are the documents that detail your agreement with us when you use FELOH for posting, sharing, researching, and purchasing on the FELOH platform and marketplace.

You may use FELOH and our services as long as you comply with these terms. FELOH may change this agreement at any time. Substantial changes will be sent to users via email and FELOH messaging. We will not require each user to re-consent to using the FELOH platform, however, if FELOH does change this agreement and you continue to use our platform, you have indicated your consent to the changes. If you find that you do not agree to a change in the updated agreement, then you must stop using our platform and services or your account may be terminated.

Key definitions:

  • FELOH or “our platform” refers to the FELOH app on both Android and Apple operating systems as well as the desktop version of FELOH at  Our platform also refers to the FELOH Marketplace. The FELOH Marketplace is an e-commerce marketplace where vendors (see below) can upload their products and sell to other users.
  • Enthusiast refers to user participants on FELOH that have a non-business account and whose purpose for participating on FELOH is primarily to research beauty inspo and purchase beauty products.
  • VIF refers "Very Important Felohs" or user participants on FELOH that create beauty content for the purposes of self-branding, creating a following, and building alliances with beauty brands.  FELOH verified content creators or VIFs receive a monthly free voucher to redeem one product on the featured page of the marketplace.  All users interested in being a contributor must apply here.
  • Professional refers to user participants on FELOH that are service providers which include, but is not limited to: stylists, barbers, makeup artists, estheticians, dermatologists or other medical professionals, nail techs, massage therapists, etc.
  • Brand refers to user participants on FELOH that have created a business page for the purpose of promoting their business on FELOH.
  • Vendor refers to Brand user participants on FELOH that list and sell items in the FELOH store. All brands interested in becoming a vendor must apply here. 
  • Curl Coins™ refer to the monetary discount rewards that FELOH users accrue from engaging in certain actions on FELOH.  You can think of Curl Coins™  as micro coupons that FELOH pays to users. Curl Coins™ can ONLY be redeemed in the FELOH marketplace when purchasing a product.

FELOH is a social marketplace platform for beauty and self-care.  Our platform allows users to post beauty content such as videos and pictures, and tag them with brands.  Users also have the ability to search for products, style inspiration, or other users (other enthusiasts, professionals, or  brands). Users, as well as non-users can also search for and purchase items listed on the FELOH Marketplace.  What makes FELOH unique is that we offer users rewards in the form of Curl Coins™  (see below section on Curl Coins™) when they interact on our platform. Curl Coins™ have a set monetary value and are applied to purchases made only in the FELOH Marketplace. 

  1. Curl Coins™ 

Curl Coins™  are monetary rewards that FELOH gives to active users on our platform.  When users engage in certain actions on FELOH, they earn Curl Coins™  to spend in the FELOH Marketplace.  You can think of Curl Coins™ as micro coupons that add up over time. Curl Coins™ have a flexible value based on the U.S. dollar value (USD).  The current value of a Curl Coin™ is $0.01 USD. The value of the Curl Coin™ is subject to change at any time to keep consistent with  market fluctuations and trends. 

Earning Curl Coins™ 

Users can earn Curl Coins™ in the following ways: 

  • 500 Curl Coins = First time sign up here.
  • 500 Curl Coins = Inviting others to join FELOH*
  • 15 Curl Coins = Making a post**
  • 25 Curl Coins = Writing a product review***
  • 2 Curl Coins per $1 USD spent in Marketplace 

*Referring users can send a $10 coupon to their friends.  Once their friend redeems this reward, the referring user earns 500 Curl Coins.

**Users can earn up to 105 Curl Coins from posting in a given week.  Curl Coins for posts are NOT automatically deposited with the post is shared.  Curl Coins for posting will be deposited to you account on a weekly basis.

***Users are limited to reviewing a given item 1 time. 

We will continue to roll out new ways users can earn Curl Coins™ over the upcoming year.  FELOH will notify users of new ways to earn by sending push notifications and emails. If you have questions or concerns regarding your rewards, please email us at

Curl Coin™  fraud 

Using automated systems such as an autobot to mimic FELOH engagement activity on your behalf for the purposes of earning Curl Coins™ is strictly prohibited.  Failure to comply with this term will result in immediate termination of your FELOH account and access to FELOH’s services.

Users are not permitted to resale Curl Coins™ to other users.  Engaging in this activity will result in immediate termination of your FELOH account and access to FELOH’s services. 

Using Curl Coins™

When purchasing items in the FELOH Marketplace, you may credit up to $10 of your Curl Coins™ to each transaction you make.  For example, if you have 10,000 Curl Coins™ equivalent to $10 USD, you may apply some or all of your Curl Coins™ towards an upcoming transaction. However, if you have 20,000 Curl Coins™ equivalent to $20 USD, you may only apply up to $10 to a given transaction. 


We may send you updates regarding FELOH policy changes, ways to earn Curl Coins™, or other updates via email.  By registering on FELOH, you consent to periodic email updates from us.  If you would rather not receive emails from FELOH, please send an email to and you will be unsubscribed from any further emails. However, after unsubscribing, you will still receive emails relating to your purchases and transactions made under your FELOH account as a way to keep record of your transactions.


Our goal is to keep your information safe, while offering you the best platform to discover beauty inspiration, professionals, and products that best fit your needs.  You should be aware that all of the information sent through FELOH or over the Internet cannot be protected, and FELOH cannot guarantee the security of any information, content, or communications you may send or post. Your safety and privacy are important to us, so whether you are an enthusiast, professional, contributor, brand, or vendor, please take a moment to get to know our practices listed in the privacy policy.  If you have any questions or concerns, please contact us at


The FELOH platform and its content is protected by copyright, trademark, patent and other intellectual property laws. You may not use the FELOH content in any way, including but not limited to copying, displaying, selling or publishing any of the FELOH content. Any use of the FELOH content without written authorization from FELOH will be considered a breach of the agreement. 

Part I: Objectionable content and abusive users
We pride ourselves on being a consciously inclusive and uplifting beauty community. We have a zero tolerance for hateful rhetoric, objectionable content, and abusive behaviors including, but not limited to hate speech on: race, gender identity, sexual preference, religion, ethnicity, ability, and age. Such comments, posts, reviews etc. are immediately deleted and will result in permanent banning from our community. Users that behave in such manner will be banned from the FELOH social community. 


Part II: Content Ownership

FELOH users may upload photographs or images, videos, and other posts whenever they choose. Content will be shared across the FELOH platform and may be discoverable by other users that follow you or that do not follow you. Content uploaded to the FELOH platform cannot be illegal, threatening, obscene, racist, pornographic or in violation of this agreement. By uploading content to the platform, you grant FELOH the right to use the content on and off the FELOH platform in all media now known or later developed. If you do not wish to grant such rights to FELOH, do not upload any user content to the platform.  FELOH is not responsible or liable in any way for any content that you or any third party submits to the platform.  


Checking out of the FELOH Marketplace

The FELOH Markteplace behaves as an e-commerce marketplace similar to Amazon and Ebay.  To purchase items on the FELOH Marketplace, users must submit payment information on the platform for processing.  Users may choose to pay for products and/or services rendered via the FELOH platform in the following methods:

  1. Pay for purchases via PayPal,
  2. Pay for purchases via credit or debit card information or other payment method when checking out.

Payments may include a shipping fee imposed by the vendor.  FELOH does not add any additional costs to the price of items.  Prices are strictly controlled by the vendor.

By providing your payment data to us, you represent and warrant that you are legally authorized to:

  1. To provide such payment data, and
  2. Make payments using the payment data provided.

To the extent permitted by applicable law, you acknowledge and agree that we may use third-party service providers to process payments, manage payment cards, and secure your card information. FELOH provides vending services as a convenience and is not liable for services or products purchased on our platform.  Please see the disputes section in cases of customer-vendor disputes.

In addition, you acknowledge and agree that under no circumstances we are liable for any payments which do not complete due to:

  1. Insufficient funds on your account used for payment;
  2. Incorrect, incomplete, or outdated payment data provided by you; or
  3. Any other circumstances beyond our control.

Return policy and vendor disputes

Some vendors may opt to have a no-return policy.  In such cases, all sales are final.  If vendors permit a return policy, items returned must be in unused condition.  Users may contact vendors directly on the FELOH platform in the case of product disputes.  If disputes cannot be reconciled, users can email, and we will reconcile the issue.  Users may be reimbursed for the price of the purchase or given a FELOH credit (not subject to FELOH dollar restrictions) to be used for future purchases depending on the nature of the dispute. 


By using FELOH, you agree not to:

  1. Use any robot, virus, spider, scraper or other automatic device to access the platform for the purposes of earning Curl Coins™.
  2. Take any action that imposes or may impose (as determined by FELOH) an unreasonable or disproportionately large load on the platform.
  3. Implement any manual processes to monitor or copy FELOH’s content from our platform without expressed written permission of FELOH.
  4. Utilize any device, software or routine that will interfere or attempt to interfere with the functionality of our platform.

FELOH, as well as any third party that directs or refers you to our platform, will not be held responsible for any damages of any kind connected with:

  1. Any use of the services or products purchased through the platform;
  2. Any failure or delay and/or;
  3. The performance or non-performance of any vendor in connection with FELOH, or any services and/or products of vendor.

FELOH is not an agent of and is not connected with any affiliated vendor in which a user has purchased goods or services. You understand and agree that any third party directing you to the FELOH platform by referral link or any other means is not liable to you for any reason whatsoever, including but not limited to damages or loss associated with the use of the platform or the FELOH content.

End of User Agreement.